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Marketing research: an applied orientation /

Malhotra, Naresh K.

Marketing research: an applied orientation / Naresh K. Malhotra - 5th ed. - New Delhi : Prentice Hall of India, 2007. - xxx,910p. : illus.,tables.,figs.,charts

Business

ISBN: 8-31707067 :

Subjects--Topical Terms:
Marketing research
Research design; Data collections; Data analysis; Data formulation; Report writing

Dewey Class. No.: 658.83

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Marketing research: an applied orientation /