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The M-Bomb: riding the multi-channel whirlwind /

Web, Geoff

The M-Bomb: riding the multi-channel whirlwind / Geoff Web - 1st ed. - Capstone Punlishing Limited - xxv,194 p. : fig,

Business

ISBN: 1841121398 :

Subjects--Topical Terms:
M-Bomb
Multi-channel organization; Multi-channel tiger; Business; Marketing; Oprating model; Brand; >

Dewey Class. No.: 658.8

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The M-Bomb: riding the multi-channel whirlwind /