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Advertising and Promotion: an IMC approach /

Shimp, Terence A.

Advertising and Promotion: an IMC approach / Terence A. Shimp - 1st. Edition - India : South-Western Cengage learning, 2007. - 650p. : ills., pictures, maps, chart,tabs.

Business

ISBN: 8131503887 :

Subjects--Topical Terms:
Advertising and Promotion
Marketing; Communications; Brand Equity; Marcom Environment; Targeting; objective Setting; Budgeting; Advertising Management; Promotion Management; Public Relations; Consumer oriented promotions

Dewey Class. No.: 659.1

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Advertising and Promotion: an IMC approach /