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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 9th ed. - New Delhi : Prentice-Hall of India, 2007. - 634p. : Illus.,figs.

Business

ISBN: 9788177589993 :

Subjects--Topical Terms:
Consumer behavior
Consumer motivation; Consumer Perception; Consumer research; Market segmentation; Consumer Learning; Consumer influence

Dewey Class. No.: 658.8342

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Consumer behavior /