CIU Library and Learning Resources Centre (LLRC)

New strategies for reputation management: gaining control of issues, crises and corporate social responsibility /

Griffin, Andrew

New strategies for reputation management: gaining control of issues, crises and corporate social responsibility / Andrew Griffin - 1st ed. - London : Kogan Page, 2008. - vi.176p. : illus

Business

0749453834 :


Reputation Management
Reputation evaluation; Reputation initiative; Crisis management; Issues management; social responsibility

659.2
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