Marketing Mangement: a south asian prespective /
Kotler,, Philip
Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha - 13th ed. - New Delhi : Pearson and Prentice Hall of India, 2009. - xlvii, 647p. : ills., pics., graphs.,tabs.,figs.
Business
8131716830 :
Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
658.8
Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha - 13th ed. - New Delhi : Pearson and Prentice Hall of India, 2009. - xlvii, 647p. : ills., pics., graphs.,tabs.,figs.
Business
8131716830 :
Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
658.8