Marketing in the public sector :
Kotler, Philip.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 p. : ill. ;
Includes bibliographical references (p. 291-308) and index.
0131875159 (hardback : alk. paper) 9780131875159 (hardback : alk. paper) 9780131875159
Government productivity.
Public administration
Administrative agencies
352.7
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 p. : ill. ;
Includes bibliographical references (p. 291-308) and index.
0131875159 (hardback : alk. paper) 9780131875159 (hardback : alk. paper) 9780131875159
Government productivity.
Public administration
Administrative agencies
352.7