Advertising :
Wells, William,
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 11th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxxviii, 592 p. ; col. ill. ;
Includes bibliographical references and index.
Advertising.
659.1
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 11th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxxviii, 592 p. ; col. ill. ;
Includes bibliographical references and index.
Advertising.
659.1