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The 11 immutable laws of Internet branding /

Ries, Al.

The 11 immutable laws of Internet branding / Eleven immutable laws of Internet branding Al Ries and Laura Ries. - 1st ed. - London : Profile Books, c2000. - viii, 175 p. ; 20 cm.

Includes index.

ISBN: 1861976003

Subjects--Topical Terms:
Internet marketing.
Branding (Marketing)

Dewey Class. No.: 658.827

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The 11 immutable laws of Internet branding /