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Marketing for Hospitality and Tourism /

Kotler, Philip : Jhon T. Bowen : James C. Makens

Marketing for Hospitality and Tourism / - 4th ed. - New Delhi : Pearson Prentice Hall, c2006. - 956 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788131722244

Subjects--Topical Terms:
Hospitality industry
Tourism

Dewey Class. No.: 647.940988 K87m 2006

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