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Marketing Research : An Applied Approach /

Malhotra, Naresh K. David F. Birks

Marketing Research : An Applied Approach / - European Edition - Harlow : England : Financial Times : Prentice Hall, 1999. - xvi, 736p.: ill 25 cm.

Business

ISBN: 9780139229640

Subjects--Topical Terms:
Marketing research
Communication

Dewey Class. No.: 658.83 M249m 1999

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Marketing Research : An Applied Approach /