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Marketing : creating value for customers /

Churchill, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter - 1st ed. - Burr Ridge, Illinois : Irwin, 1995. - xxxii,703p. : ill

Business

ISBN: 0256125392

Subjects--Topical Terms:
Marketing
Consumers; Markets; Product development; Product management; Pricing; Distribution; Marketing communications

Dewey Class. No.: 658.8

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Marketing : creating value for customers /