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Marketing research : measurement and method ; a text with cases /

Tull, Donald S.

Marketing research : measurement and method ; a text with cases / Donald S. Tull, Del I. Hawkins - 6th - New Delhi : Prentice- Hall of India, 1998. - xviii,863p. : ill

Business

ISBN: 8120309618 :

Subjects--Topical Terms:
Marketing research
International marketing research; Reasearch industry; Research process; Research design; Research reports

Dewey Class. No.: 658.83

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