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Marketing : concepts and strategies /

Pride, William M.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 9th - Boston : Houghton Mifflin, 1995. - xxx,753p. : ill

Business

ISBN: 0395707463

Subjects--Topical Terms:
Marketing
Strategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance

Dewey Class. No.: 658.8

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Marketing : concepts and strategies /