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Marketing management : a strategic approach with a global orientation /

Boyd, Harper W.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche - 2nd - Chicago : Irwin, 1995. - xvi,555p. : ill - Irwin series in marketing .

Business

ISBN: 0256125767

Subjects--Topical Terms:
Marketing management
Marketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing

Dewey Class. No.: 658.8

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Marketing management : a strategic approach with a global orientation /