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Consumer behavior and marketing strategy /

Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 4th - Boston : Irwin/McGraw-Hill, 1996. - xxvii,738p. : ill - Irwin series in marketing .

Business

ISBN: 0256139040

Subjects--Topical Terms:
Consumer behavior
Marketing strategy; Product; Pricing

Dewey Class. No.: 658.8342

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Consumer behavior and marketing strategy /