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Marketing management : an asian perspective /

Kotler, Philip

Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan - 1st ed. - Singapore : Prentice Hall, 1996. - xviii,1055p. : ill

Business

ISBN: 0132548976 :

Subjects--Topical Terms:
Marketing management
Global economy; Customer market; Strategic planning; Marketing process; Marketing planning; Marketing research; Buyer behavior; Market demand; Product; Global market; Pricing; Retail price; Wholesaling; Advertising; Direct marketing; Sales promotion; Sales force

Dewey Class. No.: 658.8

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