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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th - New Delhi : Prentice-Hall of India, 1999. - xiii,754p. : ill

Business

ISBN: 8120312198 :

Subjects--Topical Terms:
Advertising management
Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketing

Dewey Class. No.: 659.106

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