Marketing models /
Lilien, Gary L.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy - 1st ed. - New Delhi : Prentice-Hall of India, 1999. - xv,803p. : ill
Business
8120314741 :
Marketing models
Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system
658.8
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy - 1st ed. - New Delhi : Prentice-Hall of India, 1999. - xv,803p. : ill
Business
8120314741 :
Marketing models
Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business system
658.8