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Basic marketing : a global managerial approach /

Perreault, William D.

Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy - 12th - Boston : Irwin/McGraw-Hill, 1996. - xxvi,833p. : ill - Irwin series in marketing .

Business

ISBN: 0256139903

Subjects--Topical Terms:
Marketing
Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing plan

Dewey Class. No.: 658.8

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Basic marketing : a global managerial approach /