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Advertising & IMC : Principles and Practice /

Sandra Moriarty William D. Wells Nancy D. Mitchell

Advertising & IMC : Principles and Practice / - 10th ed. - Delhi : Pearson Education, 2016. - 669p.: 24 cm.

Business

ISBN: 9789332574144

Subjects--Topical Terms:
Advertising
Consumer audience; Advertising media

Dewey Class. No.: 659.1 M854a 2016

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Advertising & IMC : Principles and Practice /