Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens - 7th - Boston : Irwin/McGraw-Hill, 1999. - xxxii,568p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256262535 :
Advertising
Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media
659.1
Contemporary advertising / William F. Arens - 7th - Boston : Irwin/McGraw-Hill, 1999. - xxxii,568p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256262535 :
Advertising
Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media
659.1