Normal view MARC view ISBD view

Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens - 7th - Boston : Irwin/McGraw-Hill, 1999. - xxxii,568p. : ill - Irwin/McGraw-Hill series in marketing .

Business

ISBN: 0256262535 :

Subjects--Topical Terms:
Advertising
Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; Media

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

CIU Library and Learning Resources Centre (LLRC)

Contemporary advertising /