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Global marketing : foreign entry, local marketing, and global management /

Johansson, Johny K.

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson - 2nd - Boston : Irwin/McGraw-Hill, 2000. - xx,604p. : ill - The Irwin/McGraw-Hill series in marketing .

Business

ISBN: 0073658634 :

Subjects--Topical Terms:
Global markerting
Export marketing; Local marketing; Global management; Advertising; Global market research

Dewey Class. No.: 658.848

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Global marketing : foreign entry, local marketing, and global management /