Marketing management : knowledge and skills /
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly - 5th - Boston : Irwin/McGraw-Hill, 1998. - xvi,944p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256226334 :
Marketing management
Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing
658.800722
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly - 5th - Boston : Irwin/McGraw-Hill, 1998. - xvi,944p. : ill - Irwin/McGraw-Hill series in marketing .
Business
0256226334 :
Marketing management
Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketing
658.800722