CIU Library and Learning Resources Centre (LLRC)

Modern marketing management /

Govindarajan, M.

Modern marketing management / M. Govindarajan - 1st ed. - New Delhi : Narosa Publishing, 1999. - xxx,349p. : ill

Business

8173193169 :


Marketing management
Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management

658.8
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