Modern marketing management /
Govindarajan, M.
Modern marketing management / M. Govindarajan - 1st ed. - New Delhi : Narosa Publishing, 1999. - xxx,349p. : ill
Business
8173193169 :
Marketing management
Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management
658.8
Modern marketing management / M. Govindarajan - 1st ed. - New Delhi : Narosa Publishing, 1999. - xxx,349p. : ill
Business
8173193169 :
Marketing management
Marketing process; Marketing environment; Selling; Product; Customers; Markets; Consumer behavior; Buyer behavior; Pricing; Sales promotion; Marketing research; Marketing control; Brand management
658.8