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Selling : principles and methods /

Pederson, Carlton A.

Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz - 9th - Homewood, Ill. : Irwin, 1988. - xvii,644p. : ill

Business

ISBN: 0256036446

Subjects--Topical Terms:
Selling
Salesperson; Buyer behavior; Buying process; Sales presentation; Customer relationship; Trade selling; Retail selling; Advertising; Telemarketing; Sales management

Dewey Class. No.: 658.81

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Selling : principles and methods /