Normal view MARC view ISBD view

What's in a brand : building brand equity through advertising /

Jones, John Philip

What's in a brand : building brand equity through advertising / John Philip Jones - 1st ed. - New Delhi : Tata McGraw-Hill, 1998. - xxiii,335p.

Business

ISBN: 0074632019 :

Subjects--Topical Terms:
Advertising
Brand; Price; Consumer; Advertising research; Consumer market

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

CIU Library and Learning Resources Centre (LLRC)

What's in a brand : building brand equity through advertising /