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Principles of marketing /

Kotler, Philip : Gary Armstrong

Principles of marketing / - 18th (Global) Edition - UK: Pearson, 2021. - 728p. : ill 26 cm.

Business

ISBN: 9781292341132

Subjects--Topical Terms:
Marketing
Marketing process; Marketing opportunities; Marketing strategies; Marketing mix; Managing marketing

Dewey Class. No.: 658.8001 K81p 2021

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