Marketing research : an applied approach /
Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - 5th - New York : McGraw-Hill, 1996. - xxii,888p. : ill - McGraw-Hill series in marketing .
Business
0079122523 :
Marketing research
Research design; Data collection; Reporting; Product research; Test marketing; Advertising research; Pricing research
658.83
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - 5th - New York : McGraw-Hill, 1996. - xxii,888p. : ill - McGraw-Hill series in marketing .
Business
0079122523 :
Marketing research
Research design; Data collection; Reporting; Product research; Test marketing; Advertising research; Pricing research
658.83