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Marketing research : text and cases /

Boyd, harper W.

Marketing research : text and cases / harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th - Delhi : A.I.T.B.S., 1999. - ill

Business

ISBN: 8185386161 :

Subjects--Topical Terms:
Marketing research
Research process; Data collection; Data analysis; Product research; Advertising research

Dewey Class. No.: 658.830722

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Marketing research : text and cases /