Marketing research : text and cases /
Boyd, harper W.
Marketing research : text and cases / harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th - Delhi : A.I.T.B.S., 1999. - ill
Business
8185386161 :
Marketing research
Research process; Data collection; Data analysis; Product research; Advertising research
658.830722
Marketing research : text and cases / harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th - Delhi : A.I.T.B.S., 1999. - ill
Business
8185386161 :
Marketing research
Research process; Data collection; Data analysis; Product research; Advertising research
658.830722