CIU Library and Learning Resources Centre (LLRC)

Ideation :

Graham, Douglas,

Ideation : the birth and death of ideas / Douglas Graham, Thomas T. Bachman. - Hoboken, N.J. : John Wiley & Sons, Inc., c2004. - xv, 240 p. : ill. ;

Includes bibliographical references (p. 225-230) and index.

Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation.

0471479446 (cloth) 9780471479444


Creative ability.
Creative ability in business.
Intellectual property.

153.2 G738i 2004
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