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Contemporary advertising /

Arens, William F.

Contemporary advertising / - 10th ed. - Boston : McGraw-Hill/Irwin, 2006. - xi, 614p.: ill - McGraw-Hill series in marketing .

Business

ISBN: 9780072964721

Subjects--Topical Terms:
Advertising
Marketing; Advertising strategies; Communications; Advertising media

Dewey Class. No.: 659.1 A681c 2006

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Contemporary advertising /