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Principles of Marketing Management /

Bagozzi, Richard P.

Principles of Marketing Management / - Chicago : Science Research Associates, c1986. - xxii, 730 p. : ill. ;

Includes bibliographies and index.

ISBN: 0574193359 :

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 B144b 1986

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Principles of Marketing Management /