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New products management /

Crawford, C. Merle

New products management / C. Merle Crawford - 5th - Boston : Irwin/McGraw-Hill, 1997. - xxix,508p. : ill - Irwin series in marketing .

Business

ISBN: 0256187789

Subjects--Topical Terms:
Product management
New products-Management; Strategic planning; Financial analysis; Product protocol; Marketing

Dewey Class. No.: 658.575

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