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Marketing research : a practical approach for the new millennium / (Record no. 1061)

MARC details
000 -LEADER
fixed length control field	00976nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0256195552 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Hair, Joseph F.
245 00 - TITLE STATEMENT
Title	Marketing research : a practical approach for the new millennium /
Statement of responsibility, etc	Joseph F. Hair, Robert P. Bush, David J. Ortinau
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxii,682p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	Irwin/McGraw-Hill series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing research
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bush, Robert P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ortinau, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	18/02/2001	Karim International	1137.00	658.83 H149m 2000	002433	1	18/02/2001	CIU Library