Marketing management : an international perspective / (Record no. 1063)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00785nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 033375008X : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : an international perspective / |
| Statement of responsibility, etc | edited by Kamran Kashani, Domonique Turpin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hampshire : |
| Name of publisher | Macmillan Business, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,487p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | International marketing series |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing decision; International marketing; Global strategy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turpin, Domonique, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 18/02/2001 | Karim International | 2294.00 | 658.8 M345 1999 | 002430 | 1 | 18/02/2001 | CIU Library |