CIU Library and Learning Resources Centre (LLRC)

Marketing in the new millennium : 36 trends that will change business and marketing / (Record no. 1066)

MARC details
000 -LEADER
fixed length control field 00755nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8125906940 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Xavier, M.J.
245 00 - TITLE STATEMENT
Title Marketing in the new millennium : 36 trends that will change business and marketing /
Statement of responsibility, etc M.J. Xavier
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Vikas Publishing House,
Year of publication 2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xi,264p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business; Quality management; Strategic management; Information technology; Market research; Advertising; E-commerce; E-business; Mass marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 18/02/2001 Karim International 440.00 658.8 X3m 2000 002435 1 18/02/2001 CIU Library
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