Public relations : strategies and tactics / (Record no. 1270)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0321015479 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wilcox, Dennis L. |
| 245 00 - TITLE STATEMENT | |
| Title | Public relations : strategies and tactics / |
| Statement of responsibility, etc | Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Longman, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv,584p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relation strategies; Public relation tactics; Communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ault, Phillip H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agee, Warren K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 18/04/2001 | Gifted From Asia Foundation | 659.2 W667p 1998 | 002554 | 1 | 18/04/2001 | CIU Library |