Strategic marketing / (Record no. 1420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007116945 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cravens, David W. |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc | David W. Cravens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,752p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Irwin/McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 14/05/2001 | Karim International | 1751.75 | 658.8020722 C898s 2000 | 002718 | 1 | 14/05/2001 | CIU Library |