Advertising and promotion : an integrated marketing communications perspective / (Record no. 1425)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071180265 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch, George E. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx,795+p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | The McGraw-Hill series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 14/05/2001 | Karim Interantional | 1361.75 | 659.1 B427a 2001 | 002719 | 1 | 14/05/2001 | CIU Library | |||||
| Lost and Paid For | CIU Library | CIU Library | General Stacks | 03/04/2002 | Karim Interantional | 1361.75 | 659.1 B427a 2001 | 003255 | 2 | 03/04/2002 | CIU Library | Double Times Fine Paid By Dr. Fazlul K. Rabbani on 26.01. 2017 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 |