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Strategic marketing management cases / (Record no. 1438)

MARC details
000 -LEADER
fixed length control field	00953nam a2200265 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0071161759 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8020722
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Cravens, David W.
245 00 - TITLE STATEMENT
Title	Strategic marketing management cases /
Statement of responsibility, etc	David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
250 ## - EDITION STATEMENT
Edition statement	6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xvi,624p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	The Irwin/McGraw-Hill series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Strategic marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management-Cases; Market orientation; Marketing program development; Marketing strategy
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Lamb, Charles W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Crittenden, Victoria L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	13/05/2001	Karim Interantional	1621.75	658.8020722 C898s 2000	002710	1	13/05/2001	CIU Library
				CIU Library	CIU Library	General Stacks	25/09/2001	Gifted From Asia Foundation	1621.75	658.8020722 C898s 1999	003117	2	25/09/2001	CIU Library

CIU Library and Learning Resources Centre (LLRC)