Advertising campaign strategy : a guide to marketing commpunication plan / (Record no. 1441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 003021114X : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parente, Donald |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising campaign strategy : a guide to marketing commpunication plan / |
| Statement of responsibility, etc | Donald Parente |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth : |
| Name of publisher | Harcourt Brace College Publishers, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi,371p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Dryden Press series in marketing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Campaign strategy; Marketing communication; Communication strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 15/05/2001 | Karim International | 910.00 | 659.113 P228a 2000 | 002759 | 1 | 15/05/2001 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 03/01/2002 | Karim International | 910.00 | 659.113 P228a 2000 | 003264 | 2 | 03/01/2002 | CIU Library |