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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / (Record no. 1446)

MARC details
000 -LEADER
fixed length control field	00788nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	817808225X :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.800285
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Braunstein, Marc
245 00 - TITLE STATEMENT
Title	Deep branding on the internet : applying heat and pressure online to ensure a lasting brand /
Statement of responsibility, etc	Marc Braunstein, Edward H. Levine
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Singapore :
Name of publisher	Addison Wesley Longman,
Year of publication	2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xx,380p. :
Other physical details	ill
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Brand name products
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Internet marketing; Marketing communication; Online customer; Online sales promotion
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Levine, Edward H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	14/05/2001	Karim Interantional	632.00	658.800285 B825d 2000	002730	1	14/05/2001	CIU Library
				CIU Library	CIU Library	General Stacks	27/01/2004	Karim Interantional	593.00	658.800285 B825d 2000	004731	2	27/01/2004	CIU Library

CIU Library and Learning Resources Centre (LLRC)