Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / (Record no. 1446)
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000 -LEADER | |
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fixed length control field | 00788nam a2200217 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 817808225X : |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.800285 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Braunstein, Marc |
245 00 - TITLE STATEMENT | |
Title | Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / |
Statement of responsibility, etc | Marc Braunstein, Edward H. Levine |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Singapore : |
Name of publisher | Addison Wesley Longman, |
Year of publication | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xx,380p. : |
Other physical details | ill |
520 0# - SUMMARY, ETC. | |
Summary, etc | Business |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand name products |
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Internet marketing; Marketing communication; Online customer; Online sales promotion |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Levine, Edward H. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | CIU Library |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
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CIU Library | CIU Library | General Stacks | 14/05/2001 | Karim Interantional | 632.00 | 658.800285 B825d 2000 | 002730 | 1 | 14/05/2001 | CIU Library | ||||
CIU Library | CIU Library | General Stacks | 27/01/2004 | Karim Interantional | 593.00 | 658.800285 B825d 2000 | 004731 | 2 | 27/01/2004 | CIU Library |