CIU Library and Learning Resources Centre (LLRC)

Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / (Record no. 1446)

MARC details
000 -LEADER
fixed length control field 00788nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 817808225X :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800285
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Braunstein, Marc
245 00 - TITLE STATEMENT
Title Deep branding on the internet : applying heat and pressure online to ensure a lasting brand /
Statement of responsibility, etc Marc Braunstein, Edward H. Levine
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Singapore :
Name of publisher Addison Wesley Longman,
Year of publication 2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx,380p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing; Marketing communication; Online customer; Online sales promotion
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levine, Edward H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 14/05/2001 Karim Interantional 632.00 658.800285 B825d 2000 002730 1 14/05/2001 CIU Library
        CIU Library CIU Library General Stacks 27/01/2004 Karim Interantional 593.00 658.800285 B825d 2000 004731 2 27/01/2004 CIU Library
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy