CIU Library and Learning Resources Centre (LLRC)

Value-added public relations : the secret weapon of integrated marketing / (Record no. 1554)

MARC details
000 -LEADER
fixed length control field 00746nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0844234125 :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Harris, Thomas L.
245 00 - TITLE STATEMENT
Title Value-added public relations : the secret weapon of integrated marketing /
Statement of responsibility, etc Thomas L. Harris
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lincolnwood, Ill. :
Name of publisher NTC Business Books,
Year of publication 2000.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii,314p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Public relations
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Integrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 20/05/2001 Paragon Enterprises 592.50 659.2 H313v 2000 002887 1 20/05/2001 CIU Library
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