The brand marketing book : creating, managing, and extending the value of your brand / (Record no. 1559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844222577 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Marconi, Joe |
| 245 00 - TITLE STATEMENT | |
| Title | The brand marketing book : creating, managing, and extending the value of your brand / |
| Statement of responsibility, etc | Joe Marconi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, Ill. : |
| Name of publisher | NTC Business Books, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv,247p. : |
| Other physical details | ill |
| 490 1# - SERIES STATEMENT | |
| Series statement | American Marketing Association |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand marketing |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 20/05/2001 | Paragon Enterprises | 1042.50 | 658.827 M321b 2001 | 002888 | 1 | 20/05/2001 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 05/02/2004 | Karim International | 893.00 | 658.827 M321b 2001 | 004733 | 2 | 05/02/2004 | CIU Library | ||||
| CIU Library | CIU Library | General Stacks | 21/04/2011 | Paragon EnterprisesKarim InternationalAsia Foundation | 0.00 | 658.827 M321b | 004875 | 3 | 07/09/2015 | CIU Library |