Strategic brand communication campaigns / (Record no. 1563)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844229520 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schultz, Don E. |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic brand communication campaigns / |
| Statement of responsibility, etc | Don E. Schultz, Beth E. Barnes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, Ill. : |
| Name of publisher | NTC Business Books, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii,378p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand communication |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barnes, Beth E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 20/05/2001 | Paragon Enterprises | 742.50 | 658.802 S387s 2001 | 002872 | 1 | 20/05/2001 | CIU Library |