CIU Library and Learning Resources Centre (LLRC)

Applications in basic marketing : clippings from the popular business press / (Record no. 1686)

MARC details
000 -LEADER
fixed length control field 00790nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0075610280
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Perreault, William D.
245 00 - TITLE STATEMENT
Title Applications in basic marketing : clippings from the popular business press /
Statement of responsibility, etc William D. Perreault, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Irwin/McGraw-Hill,
Year of publication 1999.
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix,176p. :
Other physical details ill
520 0# - SUMMARY, ETC.
Summary, etc Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Basic marketing
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Global economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethics
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CIU Library
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        CIU Library CIU Library General Stacks 25/09/2001 Gifted From Asia Foundation 658.8 P455a 1999 003120 1 25/09/2001 CIU Library
        CIU Library CIU Library General Stacks 25/09/2001 Gifted From Asia Foundation 658.8 P455a 1999 003121 2 25/09/2001 CIU Library
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