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Cases in European marketing management / (Record no. 1688)

MARC details
000 -LEADER
fixed length control field	00948nam a2200265 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0256157227
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.800940722
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Quelch, John A.
245 00 - TITLE STATEMENT
Title	Cases in European marketing management /
Statement of responsibility, etc	John A. Quelch, Kamran Kashani, Sandra Vandermerwe
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston, Mass. :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	1994.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xiii,525p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kashani, Kamran
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Vandermerwe, Sandra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	25/09/2001	Gifted From Asia Foundation	658.800940722 Q3c 1994	003134	1	25/09/2001	CIU Library
				CIU Library	CIU Library	General Stacks	25/09/2001	Gifted From Asia Foundation	658.800940722 Q3c 1994	003135	2	25/09/2001	CIU Library