Advertising / (Record no. 1749)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00851nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324006616 : |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising / |
| Statement of responsibility, etc | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati : |
| Name of publisher | South-Western College Publishing, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii,694p. : |
| Other physical details | ill |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; Sales |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CIU Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library | General Stacks | 03/01/2002 | Karim International | 1265.00 | 659.1 O35a 2000 | 003250 | 1 | 03/01/2002 | CIU Library |