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Marketing management : knowledge and skills / (Record no. 1752)

MARC details
000 -LEADER
fixed length control field	00948nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	007118130X :
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Peter, J. Paul
245 00 - TITLE STATEMENT
Title	Marketing management : knowledge and skills /
Statement of responsibility, etc	J. Paul Peter, James H. Donnelly
250 ## - EDITION STATEMENT
Edition statement	6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	Irwin/McGraw-Hill,
Year of publication	2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xx,876p. :
Other physical details	ill
490 1# - SERIES STATEMENT
Series statement	Irwin series in marketing
520 0# - SUMMARY, ETC.
Summary, etc	Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing management
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	CIU Library

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Price effective from	Koha item type
				CIU Library	CIU Library	General Stacks	03/01/2002	Karim International	1556.75	658.8 P478m 2001	003256	1	03/01/2002	CIU Library